Kimberly Shires and Caryn Sever teamed up to launch a web portal to connect the DMV artist community with corporate employees who are currently working from home due to the COVID-19 quarantine. Working parents are currently expected to simultaneously work from home and home-school their kids, while also dealing with the anxiety that the current situation is imposing on the entire world. It is a lot to juggle under ordinary circumstances and nearly impossible under these extraordinary circumstances. Local artists have been confronted with cancelled shows and a shifting income paradigm.
There is a fortunate center of this VENN diagram. Parents need help schooling their kids and many artists have a great deal of experience working with kids. As it turns out several local artists are former teachers in the school system. Of those that are not, many hold graduate degrees and have experience teaching one-on-one music lessons both in person and online. This was a niche they were meant to fill. DMV artists could offer online coaching in a variety of subjects to the children of thinly spread working parents. After doing a little beta testing, Kimberly found there was quite a bit of interest for this win-win collaboration.
Kimberly recognized this connection right away. While she writes for Alchemical Records and is also a local musician, during the day she works for a large multinational bank based in Washington DC. One day, while on a conference call, Kimberly realized that her co-workers were facing a lack of bandwidth as they toggled between work demands and teaching their kids.
Through Kimberly’s initial interactions with the DMV music community she met Caryn Sever. Caryn joined in the pursuit to connect these two communities. Caryn is an Instructional Designer who works for one of the largest Community Colleges in the country. She is well connected in academia and has a strong passion for learning. Caryn is also an artist. She sings, plays keys and guitar and used to rock out at local DC venues like The Grog and Tankard, The Treehouse Lounge, The Red and the Black (The Red Palace), Jammin Java, and the Velvet Lounge.
Caryn designed the web-based platform to connect the DMV artist community and local parents on a new work-from-home routine. Artists can sign up to meet local parents. Parents can search the network for a good fit for their families. Win-win DMV!